ZENITH’s Core Values are aimed at developing a customer-focused, high-performance organization which creates value for all its stakeholders:
TRUSTEESHIP
As professional managers, we are aware that ITC was entrusted to us by all of our stakeholders. Long-term, we will realize the worth and interest of our stakeholders.
CUSTOMER-CENTRIC
We are always customer-focused and will give the value, quality, and happiness that the customer requires.
RESPECT FOR PEOPLE
Individually and collectively, we hold ourselves to the highest performance standards possible.
We shall simultaneously respect and esteem individuals, as well as uphold their humanity and dignity.
We recognize that each member adds unique ideas and skills to the team and that a strong team is based on diversity of viewpoints.
We urge individuals to imagine, value differences, pursue opportunities by creating and experimenting, and attain leadership through teamwork.
EXCELLENCE
We do the right thing, do it well, and win. We shall pursue excellence in whatever we do.
INNOVATION
We shall pursue continually improved processes, products, services, and management techniques.
NATION ORIENTATION
We are conscious of our obligation to create economic value for the nation. In pursuit of our objectives, we will adhere to all applicable laws and regulations without exception.