Food business marketers believe that consumers desire foods that are convenient; fresh (less-processed and less-packaged); completely natural—with no preservatives (a so-called “clean label”); devoid of a perceived negative (i.e., foods with low levels of fat, salt, and sugar); and healthful. The perception of the food industry is that consumers desire foods that are not only […]

The food processor is profoundly affected by the consumer’s pursuit of health. Today’s marketplace includes more perishable products, including fruits and vegetables, and more inventive packaging than it had 25 years ago. In addition, the reluctance of consumers to traditional chemical preservatives has reduced the variety of preservation options available to food producers. Food processors […]

A tremendous increase in the consumption of fresh foods, especially fruits and vegetables, is one of the most noticeable consumer trends. This rise is due to the well-known benefits of a high-fiber diet and beta carotene in avoiding colon cancer. The number of meals consumed away from home has substantially increased. Changing lifestyles, such as […]